Cupertino Eichler Homes | Fairgrove | Cupertino Real Estate

Eichler Listing Services

Overall representation of you, the Seller.  Looking out for your best interest and making sure there is a smooth and successful close of escrow!


1.  Initial Consultation

Discuss the selling process and the services our team provides as well as answer any questions and concerns you may have Preview property, take notes on selling points, added amenities, etc.

Review comparable Eichler sales and furnish preliminary market analysis

Set up timeline according to your needs, discuss your availability, vendors, etc.

Discuss commissions, pricing, costs involved in the sale

Set up next appointment for vendors to provide bids if needed

Sign listing agreement and open escrow

2.  Preparing your Eichler or Mid-Century Modern Home for sale

Decide what furniture, or items need to stay for “Staging”

Provide seller with list of home detailing resources

Make sure your Eichler is clean and ready for inspections

Once bids from vendors are received, discuss each improvement and choose vendors

Install secure keybox for all vendors, seller to provide two sets of keys

Vendors to be put on schedule and added to timeline

Order termite, radiant heat and property inspections, roof, chimney, if needed

Order and sign all necessary disclosures

Cleaners to give the property a good detailing including all windows

Stage property utilizing all of our Eichler resources

Professional Photographer utilized for pictures and virtual tour Discuss and analyze market competition, decide pricing strategy

3. List Property

Install sign, brochures, & electronic keysafe (Realtor access only)

Prepare home for Brokers Tour

Post property on MLS

4. Marketing Property

Virtual tours syndicated to hundres of  websites including, mlslistings,reil,mls alliance,etc.

Advertise Listing and Open House in local papers, SJ Merc, MV, Palo Alto, Eichler Network

Website Marketing on over 30 sites such as,, & Intero websites will carry pix, property description, w / links

Web Pointing & 3rd Domains, for example etc. Marketing & Disclosure binder left at home with all the Eichlers details

Title company to advertise flyers to all local Real Estate firms for added exposure

Local Web Exposure on sites: Craigslist, Topix, Backpage, Googlebase, etc.

National Exposure on w/ Enhanced Website, Featured Properties & Exclusives

Trulia Pro & Zillow Premier agent program ensures top placement and enhanced features Mailers Just Listed sent out to target market, with invite to Open House

Hundreds of Domain Names and Websites, EichlerSearch,, etc. Open house, advertised in all mediums, including plenty of signs, guestbook, and lots of treats!

5. Communications & Feedback

Always available 24/7 Provide you with a timeline of a scheduled events, contingency removals, escrow sign-off, etc

Follow up with all brokers & prospective buyers who have viewed the property

Regular progress reports on listing activity,  state of the market

6. Offers

Organize and coordinate formal offer presentation

Review all offers; evaluate price, terms, financing, and timing

Negotiate the highest possible price and best terms

Secure a Great offer Coordinate all paperwork and escrow with both parties upon acceptance

7. Escrow

Manage all paperwork, disclosures, and files for a smooth transaction

Work with Title company to prepare closing documentation

Handle and problem solve the myriad of situations that arise

Conduct “sign -offs” for seller and buyer